Reseller Cost Index: what it costs to sell a $25 item

Platform fees only. US seller, no shipping or sales tax.

Rates verified

Cheapest first, from each platform's own US fee page. Includes Etsy's $0.20 listing fee, Amazon's $1.80 media closing fee and payment processing on Depop, Whatnot and Etsy. Optional ads and boosts not included.Cheapest first, from each platform's own US fee page.
PlatformFees% of saleYou keep
Depop $1.28 5.1% $23.72
TikTok Shop (most categories)TikTok Shop $1.50 6% $23.50
Mercari $2.50 10% $22.50
Etsy $2.83 11.3% $22.17
Whatnot (standard tier)Whatnot $3.03 12.1% $21.97
eBay (most categories)eBay $3.80 15.2% $21.20
eBay (books, movies, music)eBay media $4.23 16.9% $20.77
Poshmark $5.00 20% $20.00
Amazon (media, you ship)Amazon media $5.55 22.2% $19.45

Data: The Reseller Index (resellerindex.com)

How it's calculated

Researched and drafted with AI assistance from each platform's own fee page. Not affiliated with any platform.