Amazon on-time delivery: below 90% now pulls only the worst FBM listings
-
Amazon on-time delivery: below 90% now pulls only the worst FBM listings
From February 28, 2026, falling below Amazon's 90% on-time delivery rate for seller-fulfilled orders deactivates only the listings that hurt your rate most. Before, all FBM listings were deactivated. Amazon can still pull all of them if you're far below 90% or keep missing. For standard shipping, you're protected from late deliveries if you turn on shipping settings automation and automated handling time and buy OTDR-protected labels through Amazon Buy Shipping or Veeqo.
Your net on a $10 / $25 / $50 sale: n/a / n/a / n/a
A rule, not a fee. It eases the penalty, but late-delivery protection depends on buying labels through Buy Shipping or Veeqo.
Source: Amazon Seller Central news (News_Amazon): Update to OTDR listing deactivation process as of February 28, 2026 · verified
Cite this
The Reseller Index change tracker, "Amazon on-time delivery: below 90% now pulls only the worst FBM listings," https://resellerindex.com/changes/amazon/2026-02-28-amazon-otdr-deactivation-change/, verified Oct 14, 2026. Free to reuse with a link (CC BY 4.0).
More Amazon changes
- Amazon FBM: 90% of Amazon Business orders must arrive during business hours
- Amazon FBM: handling times must match how fast you actually ship
- Amazon cuts the FBM SAFE-T claim window from 60 to 30 days
- Amazon ends the high-value exemption: every FBM return uses its prepaid label
All Amazon changes · Every platform · Amazon (media, you ship) fee calculator
Get changes like this every Thursday
What changed in fees, postage and rules, what it costs you per sale, and what to do. Free.