TikTok Shop Smart Promotion: 3.5% of GMV, now required to join platform campaigns
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TikTok Shop Smart Promotion: 3.5% of GMV, now required to join platform campaigns
TikTok Shop's Smart Promotion charges a fixed 3.5% of shop GMV outside campaign periods, plus another 1.0-2.0 points during campaigns. In return, TikTok funds buyer discounts at least equal to the fee rate. Most sellers moved over from the older co-funded model by March 3, 2026. TikTok says enrolling became required to join platform campaigns, Flash Sales, Premium Offers and weekly promos 'starting in April', and brand campaigns since June. You can opt out at any time, but then you can't join those campaigns.
Your net on a $10 / $25 / $50 sale: -$0.35 / -$0.88 / -$1.75
Only if you're enrolled: 3.5% of the sale price outside campaigns, charged on top of the 6% referral fee (GMV taken as the item price; computed with r2() from fees.js). During campaigns: -$0.45 to -$0.55, -$1.13 to -$1.38, -$2.25 to -$2.75. The discounts TikTok funds may bring in extra sales, which isn't counted here.
Source: TikTok Shop Academy (US): US Smart Promotion Introduction / FAQ (dated 09/24/2026) · verified
Cite this
The Reseller Index change tracker, "TikTok Shop Smart Promotion: 3.5% of GMV, now required to join platform campaigns," https://resellerindex.com/changes/tiktok/2026-03-03-tiktok-smart-promotion/, verified Oct 14, 2026. Free to reuse with a link (CC BY 4.0).
More TikTok Shop changes
- TikTok Shop: 4% LIVE auction referral fee for new auction sellers until Dec 31
- Fulfilled by TikTok: heavy single items cheaper, 5-20 lb multi-unit orders up to $3 more
All TikTok Shop changes · Every platform · TikTok Shop fee calculator
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