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TikTok Shop: 4% LIVE auction referral fee for new auction sellers until Dec 31
From October 1 to December 31, 2026 (Pacific time), eligible new US auction sellers pay a 4% referral fee instead of the standard 6% on Seller LIVE Auction orders with a $1 starting bid. For US-based sellers, eligible categories include Fashion, Electronics, Books and Beauty, but not Collectibles or Luxury Resale. Larger existing auction sellers ($65K or more in LIVE sales in the last 30 days, with recent auction sales and a Shop Performance Score of 3.5+) get 3% on high-value auction orders in seven categories. Regular LIVE and listing sales stay at the standard rate.
Your net on a $10 / $25 / $50 sale: +$0.20 / +$0.50 / +$1.00
New auction seller, $1-start auction order: 4% instead of 6% of the sale price. The fee base also includes shipping the buyer pays, so with $5 buyer shipping the seller keeps $0.30, $0.60 and $1.10 more. There's no TikTok function in fees.js yet, so this was computed with r2() from fees.js.
Source: TikTok Shop Academy (US): 26Q4 Seller LIVE Auction Referral Fee Reduction Policy (dated 10/08/2026) · TikTok Shop Academy: TikTok Shop Referral Fees in 2024 by Category (dated 10/08/2026) · verified
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Fulfilled by TikTok: heavy single items cheaper, 5-20 lb multi-unit orders up to $3 more
From May 20, 2026, Fulfilled by TikTok (FBT) fees for single-unit items from 16 to 50 lb dropped by $0.10 to $5 per unit. From June 18, 2026, per-unit fees for 2-, 3- and 4+-unit orders in the 5-20 lb tiers rose by $0.10 to $3.00. On June 1, 2026, FBT replaced its flat $3.00-per-order customer return handling fee with itemized per-unit return fees.
Your net on a $10 / $25 / $50 sale: n/a / n/a / n/a
Applies only to sellers who use FBT warehouses. The change depends on weight tier and units per order, and TikTok's per-tier rate tables are images, so exact per-tier amounts weren't verified.
Source: TikTok Shop Academy (US): FBT Rate Card & FAQ (dated 07/13/2026) · verified
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TikTok Shop Smart Promotion: 3.5% of GMV, now required to join platform campaigns
TikTok Shop's Smart Promotion charges a fixed 3.5% of shop GMV outside campaign periods, plus another 1.0-2.0 points during campaigns. In return, TikTok funds buyer discounts at least equal to the fee rate. Most sellers moved over from the older co-funded model by March 3, 2026. TikTok says enrolling became required to join platform campaigns, Flash Sales, Premium Offers and weekly promos 'starting in April', and brand campaigns since June. You can opt out at any time, but then you can't join those campaigns.
Your net on a $10 / $25 / $50 sale: -$0.35 / -$0.88 / -$1.75
Only if you're enrolled: 3.5% of the sale price outside campaigns, charged on top of the 6% referral fee (GMV taken as the item price; computed with r2() from fees.js). During campaigns: -$0.45 to -$0.55, -$1.13 to -$1.38, -$2.25 to -$2.75. The discounts TikTok funds may bring in extra sales, which isn't counted here.
Source: TikTok Shop Academy (US): US Smart Promotion Introduction / FAQ (dated 09/24/2026) · verified
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